New tricks of the trade

A media first for trading

Fiat's newly launched family car, Freemont, had high sales targets and was on the top management's watch list. When Maxus Germany was entrusted with the launch campaign, we employed a whole new level of trading to build campaign visibility, consumer involvement and brand trust.

New tricks of the trade

A media first for trading

Fiat's newly launched family car, Freemont, had high sales targets and was on the top management's watch list. When Maxus Germany was entrusted with the launch campaign, we employed a whole new level of trading to build campaign visibility, consumer involvement and brand trust.

BILD, being the biggest German newspaper generated high reach. But instead of placing a regular ad, we did an editorial tie up with the publication. Editorial recommendation of Freemont as a trusted family car was featured in the Family Product section of the newspaper, making it highly relevant and credible.

Maxus also successfully negotiated a package deal with BILD to feature Freemont on the cover.

BILD, being the biggest German newspaper generated high reach. But instead of placing a regular ad, we did an editorial tie up with the publication. Editorial recommendation of Freemont as a trusted family car was featured in the Family Product section of the newspaper, making it highly relevant and credible.

Maxus also successfully negotiated a package deal with BILD to feature Freemont on the cover.

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